Women's History Month

Highlighting Influential Women in Esports

In March 2021, Team Liquid launched a campaign for Women’s History Month, celebrating the women working in esports and how they are shaping the esports industry as leaders, creatives, and influential voices.

I collaborated with Stacey, Tiffany, and Indu to plan and design the website that would serve as the main home of the campaign with two major initiatives: in-depth interviews of influential women working at Team Liquid, and a poker tournament that would bring in women from across the industry, showcasing their talents and raising money for charity.

The project reached more than 3.7M people on social media, and raised $6,100. And the website was nominated for an Awwward for its design.

The logo for the project (WM with a slash connecting them), and three pages showing the main header, list of interviews, and poker tournament announcement.
An excerpt of the interview, showing the design of the question and answers. The design uses space and fonts to clearly separate each element into a clear detail.
Three views of the tournament page, showing the main information and introduction, the many female participants and charities they donate to, and the dates of the tournament.
The main design tokens of the project: Proxima Nove and FF Tisa Sans for fonts, and 4 colors.
Back to Top