In early 2022 I worked closely with the creative, marketing, and World of Warcraft (WoW) teams to build a cohesive strategy and design for a website that would help introduce competitive WoW to a broader esports audience.
The website was supported the biggest event of the year, the Race to World First, and would host competitive guides created by the newly acquired team, information about the team, and an integrated experience around the live streams which saw over 18,000 views during the event.
