Overview
TeamLiquid.net is a news and community website dedicated to esports. Originally created around BroodWar, it covers many different esports today, and is the premiere resource for StarCraft.
I led the the visioning, research, and design efforts to modernize the community experience, unifying gaming communities into one place, and better serving what users were passionate about.
Impact
- Established the first research practice for the org.
- Created a cross-functional practice for product work.
- Powered the creation of Team Liquid's first first design system.
The Problem
Team Liquid’s community sites had been seeing a steady decline in user satisfaction, growth, and engagement due to the rapidly changing landscape. Users faced an experience that was socially fragmented, informationally overwhelming, and difficult to use. And the team was struggling to support new interests as they rapidly developed.
Goals
- Unify the community sites into one, holistic experience.
- Rebuild the site around what the community wanted and needed.
- Create the best experience by leveraging everything TL was already doing.
- Modernize the design practice to be more research and user focused, and more sustainable.
