Overview
Liquid+ is a fan engagement service that helps build a meaningful relationship between the fans of Team Liquid, and the people who are part of the organization.
I led the design efforts for Quests from conception through its 2nd version to drive engagement and help fans learn how to build value for themselves.
Impact
- Over 100K users joined the platform in the first year.
- Fan activation rate was 70%, and retention was 99%.
- Engagement on digital platforms increased up to 150%.
- More than 1.6B points were earned by fans, with 12+ users reaching the 1M point milestone.
The Problem
Team Liquid wanted to build a more personal relationship with fans and convert that affinity into a measurable relationship, while also managing financial risks. And as a result, we needed a way to help drive engagement and make value-building easy to understand.
Goals
- Provide fans with many different experiences.
- Convert affinity into a measurable relationship.
- Create challenges and experiences fans were excited about.
- Create an easy to use and familiar experience.
- Help fans learn how to be successful.
