Team Liquid is a strong brand in esports. But after using the original logo for a few years, I saw a big opportunity to address the challenges we (staff) had using it. So in 2015 I decided to tackle updating the logo.
My goal was to completely update the brand with a new logo, typeface, and colors — in a way that kept its core identity in tact. And while the latter two never quite hit the right level of quality I was aiming for, the icon was officially adopted in 2016.
The following is the work I did to improve the icon.
